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May 22, 2012
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Hot Chips - Stock recommendations for your portfolio

| 1/13/2012 Friday
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PAGE INDUSTRIES | BSE Code: 532827 | Volume: 468 | CMP: Rs 2464

Page Industries is engaged in the manufacture and sale of inner wear under the brand name Jockey. The brand commands premium
pricing in the inner wear segment for men. The company has received an extension of the license agreement with Jockey to manufacture and distribute the brand in India till 2030. The extension of the license for close to 20 years indicates strong revenue visibility for the company going forward. It has a market share of around 24 per cent in the men’s category and around 12 per cent in the women’s inner wear market. Its presence in the premium category gives the company an edge over its peers. The average market price for each item is anything between Rs 100 and Rs 150. The company is likely to keep up with its decent performance going forward. One can look at the stock from a medium-term perspective.

V-GUARD INDUSTRIES | BSE Code: 532953 | Volume: 3095 | CMP: Rs 163

V-Guard Industries is engaged in the manufacture and marketing of various electrical, electro-mechanical and electronic products for the consumer durables industry and the agricultural and construction sectors. The company has a strong presence in the southern
regions of India for its pumps, voltage stabilisers and wires. It has started diversifying into the water heaters, electric fans and inverters segments. It has also taken the initiative of selling its products in markets outside of south India, and has increased its advertising spend in the past few quarters. The impact of this is likely to be reflected in the coming quarters. The company has a strong balance sheet, a wide range of products and a strong hold over its existing market, all of which give it an edge over its rivals. With the recent correction in its stock price, V-Guard Industries looks attractive as a long-term investment. One can look at the stock from a medium-term perspective.

Disclaimer: The scrips in this column have been recommended with a short-term investment horizon in mind and carry high risk. Therefore, investors are advised to take into account their risk appetite before investing, as fundamentals may or may not back the recommendations.

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