Do you think online broking is only for trading of shares only? If your answer is ‘yes’, think again. Online broking is much more than being a convenient way for buying and selling of shares on the stock market. It is actually a ‘gateway’ for host of online financial services which investors can avail with the click of a desktop mouse. In fact, the rapid spread of computer literacy and internet connectivity across the length and breadth of the country has made online transactions popular among investors and more and more investors prefer to transact online.
The growing popularity of online transactions as well as competition among broking firms to grab a larger share of the online financial services business has compelled broking firms to innovate and offer value-added services to the investors. Let’s take a look at the kind of services offered by online broking portals and how best investors can use these portals to their advantage.
ONLINE SHARE BROKING
The first and the most popular is the share broking services offered by online broking portals. There are numerous brokers offering online 
trading of shares, including icici-direct.com, sharekhan.com, motilaloswal.com, religare.in, kotaksecurities.com, indiabulls.com, reliancemoney.com, karvy.com, angeltrade.com, and many more. All these portals offer various plans which the investors can choose from as per their trading requirement.
Online trading has become very popular as it is very convenient and can be done from home, office, cyber cafe or any other place where internet connection is available. All you have to do is have a trading account with a broker, demat account with a depository and a bank account. Some of the broking firms such as icicidirect.com, kotaksecurities.com, hdfcsecurities.com offer all these accounts interlinked as they have banks within their group, while other broking firms have tie-ups with banks for online transfer of funds into the trading account.
“Our 3-in-1 trading platform is one of the key features of our trading platform. The three accounts include the bank account, demat account and a trading account and provide a seamless trading experience to our customers,” says Anup Bagchi, Executive Director, ICICI Securities.
“We offer 3-in-1 account where bank account, DP and trading account are integrated. We have e-payment gateway tie-ups with 13 banks, which give flexibility to the customers to have the bank accounts of their choice from public sector banks to new private sector banks to foreign banks.,” says Kalyanaraman, Sr Vice President, Sharekhan.
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