Parag Milk Foods Limited launches premium ghee brand
Parag Milk Foods Limited, a dairy FMCG company, launched Pride of Cows ‘single-origin ghee’ on Monday. Famous for brands like ‘Gowardhan’, ‘Go’, ‘Pride of Cows’, and ‘Avvatar’, the single-origin ghee is procured from Pride of Cows milk, the first-of-its-kind farm-to-home milk.
Pride of Cows brand is a premium segment and is targeted towards consumers, who are health conscious and thereby rely more on natural products. Pride of Cows Single Origin Ghee is available in 1 litre and 500 ml, priced at Rs 1,500 and Rs 780, respectively. The product would initially be made available to the consumers of Pride of Cows under a subscription model and later, rolled out to select outlets as well as e-commerce platforms.
Pride of Cows manufactures ghee using fresh and wholesome cream made from pure, high-quality Pride of Cows milk that is cultured and produced using a slow-cooking method at the company’s Bhagyalakshmi Dairy Farm. The product has been developed by adopting the special multi-phase clarification cum granulation process standardised at the company’s own R&D centre. Ghee is the second-largest category in the Indian dairy industry after milk.
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