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SBI Card collaborates with DMRC to launch contactless Delhi Metro SBI Card

Anthony Fernandes
/ Categories: DSIJ Mindshare, DSIJ News
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SBI Card collaborates with DMRC to launch contactless Delhi Metro SBI Card

India’s largest pure-play credit card issuer, SBI Cards announced that it has partnered with Delhi Metro Rail Corporation (DMRC), the largest metro network in India to launch a unique combo credit card i.e. Delhi Metro SBI Card.

The cost-efficient contactless credit-cum-metro smart card will enable a convenient and hassle-free commute on the Delhi metro while allowing customers to avail of rewards and savings on their daily spending. Delhi Metro SBI Card will offer discounts to its customers on metro travel by providing a reward programme on spend categories.

The launch of the new Delhi Metro SBI Card comes at a time when it is particularly relevant in facilitating a safe and seamless metro commute without the need to queue up anywhere.

Speaking about the Delhi Metro SBI Card launch, Ashwini Kumar Tewari, CEO of SBI Card stated that DMRC has a vast reach and can be called the ‘travelling sustenance of Delhi’ and therefore, through this partnership, the company is offering an unparalleled value proposition of bringing an enhanced daily commute experience to millions of metro commuters.

At Friday, the stock of SBI Cards & Payment Services closed at Rs 807.05 per share, down by 5.43 per cent or Rs 46.30 per share on BSE as against a 0.31 gain in the benchmark index. Its 52-week high is recorded at Rs 918.60 and the 52-week low is Rs 495.25 on BSE.

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