In interaction with Mr. C. J. Pathak, Wholetime Director - Garware Polyester Ltd
Speaking with DSIJ, Mr. C. J. Pathak, Wholetime Director - Garware Polyester Ltd indicates that the company is now poised to make deeper footprints across the globe. Following is the detailed discussion.
What is the international demand outlook for specialty films?
The global demand for specialty films continues to grow at a robust rate. We aim to retain exclusivity in our current and future business lines along with adding new customers. The international business growth is steadily increasing along with new product introduction, research and development and increased demand for specialty film products. The electrical grade film business is also successfully contributing towards our international growth strategy. Presently, exports contribute 67 per cent of our revenue.
Are there any new products that will be launched in 2021?
We have recently launched paint protection film (PPF) for automobile paint protection which is estimated to contribute 20 per cent to the revenue of FY23, estimated at an incremental Rs 300 crore. It is manufactured on a new line which is a highly efficient and flexible manufacturing setup. Our window films are uniquely curated with specialised applications designed for high performance. We are now aiming to expand this category across safety, architectural and front window screen glasses.
How important is research and development for your business and what is your budget for it?
Research and development remains at the core of all our growth strategies and we are a high-chemistry dominated segment making high-technology films for niche uses. Our research and development is led by our analysis of future demands for speciality premium films. We have advanced research facilities at our plant that have been recognised by the Department of Science and Technology, Government of India. Additionally, the research and development unit also continuously undertakes research on new product applications, modifications and process improvements to help in the betterment of products and processes.
What is your outlook on export markets for GPL?
GPL is the pioneer and one of the largest exporters of high-technology performance films in India and the winner of top exporters’ awards for continuous 33 years from PLEXCOUNCIL. Exports to nearly 80+ countries contribute to nearly 67 per cent of our revenue. Our brand has grown to become a force to reckon with in the global high-technology performance film industry. Our exports have seen continuous growth every year and we expect this trend to continue with our foray into PPF. The key market is the US where we continue to increase focus since there is a growing demand for window film, paint protection film and industrial products. That apart, the Middle East or the desert-ringed countries, also offer tremendous potential for PPF as the sand damages the paint of expensive cars. We have also observed an increase in demand from the African continent.
What are some of the USPs of GPL products? Why are they in demand?
We are global market leaders and the only Indian company to manufacture sun control films internationally for building, safety and automotive applications. On the global front, Garware Polyester is placed in the second position when it comes to the manufacturing of coloured polyester films in a global duopoly. The company always focuses on products that are high in quality and the best in the market. Our team comprises of highly research-oriented and experienced individuals with expertise in developing and creating new applications. With advanced facilities, our teams continue to innovate using the latest technology. We have been successfully providing quick delivery, exemplary services and consistency in providing quality output. With attractive pricing control due to having built integrated chip-to-film capabilities we give the market the advantages of brand, quality and price.
What are the key focus areas in 2021 for GPL?
Currently, we are in a high growth mode. With the launch of PPF in India, we are now expeditiously working towards a global expansion strategy. We plan our product lines very carefully and the next steps will be to ensure our new PPF line is working to full capacity by March 2023. We will continue to innovate, making new and better products and continue to proudly be an Indian company establishing a footprints across the globe.