Wardwizard Innovations Joy e-bike becomes official electric vehicle partner of CSK for IPL 2021
Joy e-bike, which is a front-runner in the electric vehicle segment, announced its partnership with IPL franchise team, Chennai Super Kings (CSK) for the upcoming IPL season 2021.
Joy e-bike will be the official retail electric vehicle partner for CSK team. To spear the electric vehicle market and capture IPL fever, the company is all set to launch a new digital campaign titled #WhistlePoduWithJoye, which is in line with the brand ethos.
The newly-launched campaign will help the company communicate how Joy e-bike has helped in transforming the electric vehicle scenario in India as well as the way Indians commute. This has been possible due to their contribution to the clean energy sector and social responsibilities. The company has performed over time with the support of a huge customer base that has expanded manifold through the years. This campaign will begin with IPL season on major social media and OTT platforms.
Despite the positive news, its share price has fallen. On Friday at 10.56 am, the share price of the company was trading 1.70 per cent down at Rs 77.95.
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