Trident hits upper circuit; commences production of detergent powder

The investment made by the company for the same stands at approximately Rs 25 lakh. The project has been financed through internal accruals only.

Trident Ltd has ventured into the detergent market with the launch of its washing powder - ‘Tri-Safe’ while recently, it announced the commencement of its production, which began on August 2 at its Budhni facility in Madhya Pradesh with a capacity of 10 MT/day. With this, the company aims to become a national brand and further penetrate the consumer market.  

In an exchange filing, the company said, “Trident, with this new venture, intends to reach every household of India by offering an affordable and effective washing solution. Tri-Safe is infused with neem, a natural herb & part of Indian ethos, to deliver good hygiene and intense cleaning for whites as well as colours.”  

The investment made by the company for the same stands at approximately Rs 25 lakh. The project has been financed through internal accruals only. It aims to expand the company’s chemical business and further increase its market presence in the chemical segment. 

Trident is the flagship company of Trident Group, a USD 1 billion Indian business conglomerate and a global player. Headquartered in Ludhiana (Punjab), Trident Limited is a vertically integrated textile (yarn, bath & bed linen) and paper (wheat straw-based) manufacturer and is one of the largest players in the home textile space in India. Currently, the company has manufacturing facilities in Barnala (Punjab) and Budhni (Madhya Pradesh). 

The stock price of Trident locked up at an upper circuit of 5 per cent during the early market hours and touched a 52-week high of Rs 22.20 on BSE.