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Importance of Asset Allocation


Pawan Ghavri
Ms Invest & Prosper Financial Services, Noida

The investors are spoilt for choice between various investment opportunities in the financial markets, considering there are numerous financial products available across multiple asset classes like equity, debt, gold, real estate, etc. Your investment strategy decides what financial product occupies how much space in your portfolio. This is what is termed as asset allocation, which in simpler words, means the proportion of different asset classes in your portfolio. It is a systematic approach of maintaining the right asset mix, with due considerations of one’s risk bearing ability, financial goals and investment horizon.

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