The Festive Bonanza
By Vishesh Sharma |
10/10/2011 10:26 AM Monday
It’s that time of the year when Indians tend to get excited, because the flavour turns festive. Starting with Akshaya Tritiya, Navratri, Karva Chauth and Dhanteras, a whole lot of festivals give ample reason for people to shop. “Where should I shop for clothes and apparel” and “What are the best brands to buy?” are the questions that start doing the rounds. No wonder then, that companies and retailers are stepping on each others’ toes in a frenzied melee to lure shoppers with all kinds of offers for a wide variety of products, ranging from LED TVs to clothing and footwear to air-conditioners. Agreed, we all want to stretch our money as far as it will go. But being a wise consumer requires the right information and plenty of practice. Here is how you can get the best out of your money while shopping for the festivities ahead. Keep your worries aside, and give in to your indulgence.
The Shopping Begins
Just as you do your homework before making any other important decision, it is a good idea to do your research before you stroll into the shopping markets. This may include visiting shops, malls, and auctions, talking with sales persons and dealers, and reading price guides, catalogues, books and magazines on the items that you are interested in buying. The more you know, the less likely you are to buy something that isn’t what you thought it was or pay more than you should. It is worth noting that sellers also introduce various offers and schemes during this time so as to woo more and more customers. So, while you are out there in the market, there is no harm in looking for that extra benefit while shopping for stuff you had planned for.
“Shoppers Stop will host the ‘Choose Your Own Gift’ festival from October 1, 2011 to January 1, 2012, during which Shoppers Stop First Citizen Members will earn anything between 3571 and 17143 bonus reward points on purchases between Rs 30000 and Rs 100000 respectively. Purchases with First Citizen Citibank Credit Card will earn additional reward points of 30 per cent and 35 per cent on shopping of Rs 30000 and Rs 100000 respectively,” says Vinay Bhatia, Senior Vice President, Marketing & Loyalty, Shoppers Stop.
Now, let’s take the case of Westside, the clothing and apparel retail chain. In addition to the fabulous festive merchandise, shoppers can get a chance to win prizes like never before at the company outlets. On shopping for Westside merchandise worth Rs 2500 and above between October 1-30, 2011, shoppers can enter the Westside Sweepstakes and get a chance to play for daily and weekly prizes, and also stand a chance to win a sleek, luxurious Audi A4. “In addition to this, two lucky winners will also stand a chance to win Harley Davidson Iron 883 bikes. Also, lucky customers could win iPads on a daily basis, as well as mobile phones on an hourly basis”, says a company spokesperson. Now, doesn’t all this add much more flavour to your shopping experience?
Those who are planning to buy electronic gadgets needn’t be disappointed, as prestigious brands like Sony have come out with attractive offers to make your shopping experience that much sweeter. “We are offering hefty discounts to our customers. Under the scheme, when a customer purchases any Bravia along with a Sony home theatre system, he/she gets a chance to save up to Rs 4000. Plus, we are also offering assured gifts on LED TVs,” says Riya Soni Sawhney, Senior Executive, Sony.
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