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About DSIJ

Most big things start small. And that applies to the DSIJ Company as well. Starting off as a 12-page cyclostyled stapled booklet in 1986, Dalal Street Investment Journal (DSIJ), the flagship product of the company, soon began to be looked upon as the gospel of stock market investing. Indeed, it has been a remarkable and rewarding journey so far!

At a time when quality financial and guidance was rare, the company (DSIJ) pioneered many ‘firsts’ to cater to the fast growing investor base of India. Over the years, its primary publication and other products have helped investors create and protect their wealth in the most meaningful manner, guiding both new investors and the experienced ones, not to forget the established traders, to choose the right stocks, avoid pitfalls and reap the benefits of high tides in the vast ocean of equity investments.

Why PAS?

  1. PAS is fee based and not AUM or Profit sharing based service. Hence, our service levels are consistent across the board and across markets ups and downs. We do not unnecessarily take higher amount from you just because your portfolio value is high or market has given sudden profits. Also, there are no other (hidden) charges!
  2. Once you join, our team will call you to brief you in detail on how this service works and how one can make the most of it. Post this you will get another call from our research team to do your Risk profiling and induct your portfolio into the system as the starting point.
  3. That’s it. From now you can sit relaxed and be assured of our research team keeping an eye on your portfolio 24*7.
  4. Our research team will identify the best opportunities it finds for you. You get the humungous benefit of tapping into all the research work happening at DSIJ across all the various products and services it has.
  5. Based on the initial inputs, your preferences and risk level, our team will start building afresh or reconstructing an existing portfolio. You will be intimated by SMS and an detailed email on what you need to be buying or selling including how much to buy/sell and at what price.
  6. On receiving such intimation you need to act on the same by reaching out to your broker. The company name, the quantity and price are all provided. You just simply need to act on it.
  7. Do note, you are always the captain of the ship. In case, you are not convinced on a particular action recommended you can reach back to us for clarification or may decide not to act on it. Our team will provide you with an alternate.
  8. The PAS team uses the evergreen portfolio management theory as it applies to Indian markets. The team will ensure that your portfolio at any time does not get lob-sided. It will be continuously balanced across industries, companies, risk, cash balance etc.
  9. You can easily access your portfolio, the transactions, the history etc from a web interface or more easily from a Mobile App (Android and iOS)
  10. Do note we do not do execution or distribution i.e. our earning is not from making you trade or making you buy any product unnecessarily. It is purely from ensuring we can make your portfolio grow so that you can continue to be part of the DSIJ family like most of the others.
  11. The PAS team provides an update on the stocks held in your portfolio whenever the company declares its results and when there are any wild fluctuation in its price.
  12. For any query you may have there is a dedicated helpdesk. Simply drop a mail to them.
  13. We are SEBI Registered and comply with all SEBI guidelines in the interest and protection of our subscribers.

Payment Details

You can NEFT/ RTGS/IMPS/UPI the payment on the following details.

Bank Branch Account No MICR Code IFSC Code
HDFC Fort, Mumbai 00602320008258 400240015 HDFC0000060


Scan Code :
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UPI ID: dsij@upi

Once paid, share payment details along with your Name, Mobile and Email details on

Portfolio Advisory Services

If you are a mid to long term equity market investor who believes in disciplined wealth creation from stock market, Portfolio Advisory Services is "The Right Choice" for you. Unlike traditional Portfolio Management Services, PAS is non-discretionary in nature - thus keeping you in complete control of your stocks & money while you seek professional advice.

10 Aspects of Portfolio Advisory Services

Customized Custom made to suit your equity risk appetite and stock investment philosophy.

Monitor PAS research continuously monitors your equity portfolio for potential growth opportunities.

Accuracy PAS gives an average 75% accuracy.

Dialogue PAS believes in having a two way communication with its customers.

Simple Entry / Exit No lock in period. As your stocks and money remains with you, you can enter and exit at your will.

Reconstruct / Build PAS reconstructs your existing portfolio OR builds it specially for you.

Experience PAS research comes with 27 years of experience in the Indian Stock Market.

Simplicity Simple log in, up to date dashboard and real time updates make life easy for you.

Charges No loads and hidden charges…all you pay is an upfront one year subscription amount.

Money While we give you advice your “valuable” money remains with you.

SEBI Investment Advisor Registration No. INA000001142
Since 1986

PAS Performance

Average return per year delivered on some portfolios active within last 2 years

Sr No.Subscription NumberAverage return per year (%)