Belrise Industries and Plasan Sasa Announce Strategic Agreement to Pursue ATEMM Series Vehicles for Indian Military Market

Belrise Industries saw its share price surge by over 5 per cent on Wednesday following the announcement of a strategic partnership with Israel-based Plasan Sasa. The agreement, finalised on December 22, 2025, marks a decisive entry into the Indian military vehicle manufacturing landscape. By 11:20 a.m., the stock was trading at Rs 171.23, maintaining a steady gain and reflecting strong investor confidence in the company’s pivot toward high-growth defence technology. Since its listing in May 2025, the stock has delivered an impressive 71 per cent return to its shareholders.

At the centre of this collaboration is the All-Terrain Electric Mission Module (ATEMM). This self-propelled electric platform is designed to revolutionise military mobility by enhancing payload capacity and vehicle survivability. The partnership aims to adapt this cutting-edge Israeli technology to meet the rugged and diverse operational requirements of the Indian Armed Forces. By integrating electric mission modules into modern military fleets, the duo seeks to provide the paramilitary and defence sectors with more agile and technologically advanced mobility solutions.

The three-year framework is heavily rooted in the Government of India’s “Make in India” and “Atmanirbhar Bharat” initiatives. Belrise and Plasan Sasa intend to jointly bid for tenders issued by the Ministry of Defence (MoD) and various Public Sector Undertakings (PSUs). A primary focus will be on localisation, ensuring that technology transfer leads to indigenous manufacturing and the development of local capabilities. This strategy not only supports national self-reliance but also ensures that the hardware is tailored specifically for the Indian terrain.

Beyond the domestic market, the agreement integrates Belrise Industries into Plasan Sasa’s extensive global supply chain. This move allows Belrise to act as a strategic supplier of sub-systems and complete units for Plasan’s international operations. By leveraging India’s cost-efficient manufacturing ecosystem, the collaboration strengthens India's position within global defence networks. This dual-pronged approach ensures that while the Indian Armed Forces receive top-tier equipment, the domestic industry expands its footprint in the international export market.

The financial and operational structure of the deal is designed for long-term sustainability without immediate upfront costs. Valid for an initial three years with annual reviews based on Key Performance Indicators (KPIs), the progress of the partnership will be measured through milestone-based execution. Belrise has emphasised that this move is a natural extension of its long-term growth objectives and fits within its ordinary course of business as a leading automotive systems manufacturer with over 20 facilities across the country.

Leadership Statements

"This partnership agreement represents a significant milestone in our journey to bring world-class defence technologies to India," said Mr Swastid Badve, Chief of Staff. "By combining Belrise’s manufacturing capabilities with Plasan’s innovation, we are confident in delivering solutions that meet the evolving needs of the Indian Armed Forces."

"We are proud to partner with Belrise Industries, a company that shares our vision for innovation and excellence," added Mr Gilad Ariav, VP Marketing & Business Development. "Together, we will not only serve India’s defence requirements but also strengthen our global supply chain with cost-effective production from India."

Disclaimer: The article is for informational purposes only and not investment advice.