Associating with the DSIJ group gives you access to a wide profile of audience consuming our products & services.
Profile of Visitors
CXOs, HNIs , Business men & Mass affluent
Service Form: 90% Paid Content
Niche Audience - Interested in Investment, stocks, mutual funds, insurance, etc
90% of the audience pays for content consumption
Total paid users : More than 6.6 lakhs
Age
| |
Between 18 - 30 |
15% |
| |
Between 30 - 40 |
37% |
| |
Between 40 - 45 |
14% |
| |
Between 45 - 60 |
25% |
| |
60 & above |
9% |
Education
| |
Graduate |
50.99% |
| |
Post Graduate |
40.42% |
| |
Under - Graduate |
6.84% |
| |
Doctorate |
1.75% |
Top 6 Cities
| |
Mumbai |
14.49% |
| |
Bangalore |
5.02% |
| |
New Delhi |
4.66% |
| |
Chennai |
4.32% |
| |
Pune |
3.97% |
| |
Others |
67.54% |
Occupation
| |
Professionals |
34.7% |
| |
Govt Employees |
11. 26% |
| |
Self - Employed |
20.6% |
| |
Doctors |
4.5% |
| |
CXOs |
2.0% |
| |
Others |
26.94% |
Investment Value
| |
More than Rs 40 lakhs |
23.23% |
| |
25 - 40 lakhs |
4.35% |
| |
15 - 25 lakhs |
35.91% |
| |
5 - 15 lakhs |
36.50% |
Geographic Spread
| |
West |
34.56% |
| |
South |
34.22% |
| |
North |
21.11% |
| |
East |
9.42% |
| |
NRI |
0.69% |
Income Level
| |
More than Rs 20 lakhs |
7.7% |
| |
10 - 20 lakhs |
14.1% |
| |
5 - 10 lakhs |
33.2% |
| |
1 - 5 lakhs |
44.5% |