India's First Digital B2B Marketplace Business Acquires 100 Per Cent Stake Worth Rs 26.78 crore in Livekeeping to Expand SaaS Offerings

The stock has delivered a 1-year return of -15.7 per cent and a 3-year return of 3.83 per cent.

IndiaMART InterMESH Limited, India’s leading B2B digital marketplace, has completed the acquisition of 5,235 equity shares in Livekeeping Technologies Private Limited, making it a wholly owned subsidiary. The strategic acquisition, valued at approximately Rs 26.78 crore, was executed through a cash transaction involving a premium payment. Livekeeping is a provider of internet-based accounting software that supports businesses using on-premises solutions like Tally. With this move, IndiaMART aims to further strengthen its Software as a Service (SaaS) portfolio and support Small and Medium Enterprises (SMEs) with digital accounting tools.

Founded in India, Livekeeping reported a turnover of Rs 2.35 crore for the financial year ending March 31, 2025. The integration of Livekeeping into IndiaMART’s ecosystem is expected to enhance the platform’s service capabilities and provide SMEs with seamless accounting functionalities. This aligns with IndiaMART’s long-term growth strategy, which focuses on innovation, business expansion, and improving the digital experience for its users.

IndiaMART has consistently played a pioneering role in bringing Indian SMEs into the digital economy. As the first and largest B2B marketplace in the country, the company has been instrumental in promoting online visibility for small businesses. The acquisition of Livekeeping highlights its commitment to scaling digital offerings and maintaining a competitive edge in the SaaS space.

As of May 8, 2025, IndiaMART’s stock is trading at Rs 2,290.70. The 52-week high and low for the stock are Rs 3,146.55 and Rs 1,928.05, respectively. The company has a market capitalisation of Rs 13,752 crore and trades at a Price-Earnings (PE) ratio of 22.75. However, the stock has delivered a 1-year return of -15.7 per cent and a 3-year return of 3.83 per cent. Prominent public shareholder Madhup Agrawal holds 1.41 per cent of the shares.

While IndiaMART’s recent performance may not qualify it as a multibagger stock, its strategic moves, such as this acquisition, demonstrate a focused approach toward long-term growth. Investors keeping an eye on B2B marketplace developments, SME digital integration, and SaaS solutions in India may find IndiaMART’s progress noteworthy in the context of innovation-led expansion.

Disclaimer: The article is for informational purposes only and not investment advice.