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The global retail omnichannel commerce platform market is projected to reach USD 16.9 billion by the year 2027, growing at a CAGR of 16.4 per cent

Infibeam Avenues Ltd, India’s leading listed fintech company, has made a strategic investment by picking up 50 per cent stake in a Gurgaon-based software startup, Vishko22 Products & Services Pvt Ltd, to develop omnichannel enterprise software products and services with seamless integration for domestic and international eCommerce marketplaces.

Vishko22 will target to tap the growing demand for omnichannel enterprise software solutions from B2B eCommerce players in India and globally, focusing on providing customized software solutions that allow unifying & synchronizing online & offline businesses.

Omnichannel enterprise software provides businesses with the means to create a seamless buying experience for their customers and offers a unified platform that contains all the necessary tools to run multiple channels via an eCommerce website, mobile apps, in-store and social media.

Modern businesses can easily combine online and brick-and-mortar channels, which are typically run very differently and, in the long run, can build capacity to maximize potential customers' touchpoints and minimizes potential backend efforts due to digital automation via omnichannel enterprise software.

“It’s a strategic investment to cater to the growing demand for omnichannel software with existing suite of e-commerce offerings,” said Vishal Mehta, Managing Director, Infibeam Avenues Ltd, adding that the company will continue to make more such strategic investment in technology startups in next 12 months.

Since inception, Infibeam has made multiple acquisitions and investment in technology & fintech companies. Recently, in March, Infibeam Avenues Ltd acquired Bengaluru-based fintech startup, Uvik Technologies for Rs 75 crore in cash and stock deal.

Elaborating on the strategic investment, Mr Mehta says, “Unification of both online & offline businesses has been a challenge for many suppliers, retailers and brands.To address this unmet need and tap the growing omnichannel market in India and globally, we decided to invest in omnichannel software”

The global retail omnichannel commerce platform market was USD 5 billion in the year 2020 and is projected to reach USD 16.9 billion by the year 2027, growing at a CAGR of 16.4 per cent. And eCommerce, one of the segments in the omnichannel commerce platform market size is projected to grow at a 16.8 per cent CAGR to reach USD 9.9 billion by 2027, which was further revised to 11.5 per cent CAGR after analyzing the impact of the pandemic.

Talking about the potential competitors, Mr Mehta said, “There might be companies providing standalone omnichannel solution as a product, but there are no players in India, as per our knowledge, that provide a Scalable and integrated e-commerce Marketplace with omnichannel solution under one roof.”

He further pointed out that the startup Vishko22 will be targeting the eCommerce players as they have scalable models and have an unmet need for digital solutions specifically designed to accommodate or unify online & offline business formats.

Interestingly, the stock ended higher by nearly 9 per cent on NSE and volumes recorded for the day were highest single-day volume in the past five trading sessions. What’s striking is the fact that nearly 50 per cent of the total volume traded for the day seen in the last 75-minutes of trade.

Talking about the company’s median sales growth its about 31 per cent of the last ten-years and debtors days have improved from 31 to nearly 23 days.