Kingfisher Ultra Max elevates taste experience with draught beer debut in Karnataka!
Targeted at younger, discerning consumers, Ultra Max Draught Beer aims to meet the evolving preferences for strong premium brews.
On Thursday, the shares of United Breweries Limited plunged 0.99 per cent. The company's current market capitalisation is Rs 44,878.81 crore.
Recent development:
Kingfisher Ultra Max introduces its premium draught beer in Karnataka, following its success in Punjab and Chandigarh. Crafted with precision, this beer embodies sophistication and luxury, offering a unique blend of four premium malts and a meticulous filtration process.
Targeted at younger, discerning consumers, Ultra Max Draught Beer aims to meet the evolving preferences for strong premium brews. With its launch, Kingfisher Ultra Max expands its presence in Karnataka, enhancing United Breweries Limited's portfolio of quality draught beers.
Management comment:
"The launch of Kingfisher Ultra Max Draught Beer in Karnataka marks a significant milestone in our journey," said Vikram Bahl, Chief Marketing Officer at United Breweries Limited. "As a brand committed to delivering excellence, we are thrilled to bring our Gold Standard Beer to the discerning audience of Karnataka. With its perfect balance of taste and strength, Ultra Max Draught Beer is set to redefine the drinking experience, offering consumers a premium option for their celebratory occasions."
About company:
United Breweries Limited (UBL) specializes in the production and distribution of beer and non-alcoholic beverages.
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Business developments:
The company has strategically directed investments towards enhancing its supply chain, fostering a consumer-first mindset, leveraging brand power, and refining execution to drive category growth. Notably, advertising and promotion spend increased by 200 basis points in the quarter, reflecting a commitment to brand visibility and market presence.
Despite challenges, the company remains cautiously optimistic about future demand growth and margins, prioritizing strategic investments to capitalize on emerging opportunities.
In terms of market performance, the company experienced broad-based volume growth, particularly notable in the East, South, and West regions. The Tamil Nadu market showed signs of recovery following route-to-market changes, instilling a sense of cautious optimism regarding future performance.
However, the Haryana market encountered profitability pressures due to strategic decisions, although a recovery trajectory is anticipated in the near term.
Furthermore, the stock has witnessed significant buying activity as it has given returns of more than 16 per cent in the last 1 year.
Disclaimer: The article is for informational purposes only and not investment advice.