Madhusudan Kela Holds 9.24 Per Cent Stake: Diversified Services Company Bags 3 Orders of Rs 66.83 Crore in Just 1 Day
The stock gave multibagger returns of 275 per cent in just 2 years and a whopping 3,3000 per cent in 5 years.
Choice Consultancy Services Pvt Ltd, a leading consulting firm and a wholly-owned subsidiary of Choice International Ltd, has announced the award of prestigious new contracts totalling approximately Rs 66.83 crore. These significant wins will further solidify the company's leadership position in driving crucial rural and digital transformation initiatives across India. The newly secured projects demonstrate the continued trust and recognition of Choice Consultancy Services' expertise in leveraging technology for development.
A substantial portion of the new business includes an additional work order valued at Rs 46.34 crore (Inclusive of GST) from the Office of the Registrar, Cooperative Societies, Bihar. This project entails the computerisation of 3576 Primary Agricultural Credit Societies (PACS). Building upon its strong performance during the first phase, Choice Consultancy Services will continue to serve as the System Integrator, employing technology to enhance operational efficiency, transparency, and service delivery within these PACS across the state. The Choice team is currently engaged in the digitisation of more than 9000 PACS across India, with over 4000 of these located in Bihar.
Furthermore, in Karnataka, Choice Consultancy Services has been awarded a work order valued at Rs 10.23 crore (Inclusive of GST) by the Office of the Registrar, Cooperative Societies, Karnataka, for the computerisation of 878 PACS. As part of this engagement, the company will undertake data digitisation, migration, handholding, and support services across these grassroots institutions, ensuring a seamless digital transformation within rural communities.
Additionally, Choice Consultancy Services has been appointed as the Project Monitoring Unit (PMU) by ITI Limited and Tera Software Limited for the implementation of the Amended BharatNet Program across West Bengal, Himachal Pradesh, and the North Eastern region. Valued at Rs 10.26 crores (Inclusive of GST) for a three-year assignment, this role encompasses project monitoring, evaluation, vendor coordination, progress reporting, and strategic support aimed at strengthening broadband connectivity in some of the country's most remote regions. These initiatives closely align with the Government of India's vision to modernise rural institutions, expand digital access, and foster inclusive economic growth, underscoring the company's vital role as a trusted partner in executing high-impact programs nationwide.
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About the Company
Headquartered in Mumbai, Choice Group is a decade-old organisation, engaged in providing diversified services in finance, engineering and consulting activities. Choice has its membership and registration with SEBI, RBI, NSE, BSE, MCX, NCDEX, AMFI and depository participant with CDSL & NSDL. An end-to-end financial conglomerate, the group has over the past decade expanded massively to become a holistic financial services firm with groundbreaking technologies and innovative methodologies to serve its clients. Choice is among the top 20 brokers with pan-India presence with over 13 lakhs+ clients and over 53,000 trained business associates.
An ace investor, Madhusudan Murlidhar Kela, has owned a 9.24 per cent stake in the company since March 2025. The company has a market cap of over Rs 12,000 crore and has delivered good profit growth of 66 per cent CAGR over the last 5 years. The shares of the company have a PE of 78x, an ROE of 19 per cent and an ROCE of 22 per cent. The stock gave multibagger returns of 275 per cent in just 2 years and a whopping 3,3000 per cent in 5 years.
Disclaimer: The article is for informational purposes only and not investment advice.