The mutual fund industry has come a long way since 1993, when the first private sector players entered the space. In July 1993, Kothari Pioneer, a joint venture between Chennai-based Kothari Group and US-based Pioneer Mutual Fund, was the first private sector asset management company to get licence to launch MF products. Prior to that, the MF space in India was largely dominated by government-owned institutions and banks. But contrary to the general expectation that entry of private players would take the industry growth to the next level, the MF space remained a non-starter even after the entry of foreign firms such as Morgan Stanley. For the next ten years, AUMs of the industry grew at a laggardly rate of 10.5 per cent per year.