Thomas Cook India partners with Payback to expand loyalty program

India’s leading integrated travel services company, Thomas Cook (India) announced on Tuesday that it has partnered with Payback India to offer attractive loyalty benefits to its customers thereby, enabling them to earn and redeem points on every Thomas Cook holiday purchase.

According to a recent KPMG International report, 84 per cent of Indian respondents believe in loyalty programmes and are more likely to buy new products offered by a company. Thomas Cook India’s partnership with Payback India, therefore, aims to create a universe of consumer loyalty and rewards across multiple touchpoints in the customer’s journey.

Speaking on the announcement, Abraham Alapatt, President and Group Head at Thomas Cook (India) Ltd stated that the company leverage on Payback India’s 100 million+ member base to further its strategy of customer acquisition and engagement for its holiday business, as also towards cross-selling of its extensive portfolio, including foreign exchange, visas, and travel-related services.

On Tuesday, the stock of Thomas Cook (India) closed at Rs 37.05 per share, down by 1.59 per cent or Rs 0.60 per share on BSE, against a 0.12 per cent gain in the benchmark index. The 52-week high is recorded at Rs 75.78 and the 52-week low is Rs 21.80 on BSE.