Markets
BSE See NSE See 76,606.57
149.98 (0.2%)
 

News Details

Blueocean Market Intelligence Wins Big Data & Analytics Awards 2016

Global analytics and insights provider Blueocean Market Intelligence (Blueocean) has been declared as a winner of Big Data Analytics Awards 2016 in two categories.

nbsp;

In the category Best Analytics Service in Predictive Modelling;, Blueocean is recognized for helping a large global technology vendor reach new levels of success through customized digital campaigns. They have created advanced models based on user behaviours and perceptions on video and content channels ndash; which reflected their affinity and love for their brand. Blueocean team used a combination of qualitative and quantitative methodologies to create attribute based measure of consumer interaction, engagement and how frequently they consume content across these digital and social content channels.

nbsp;

In the Category Innovative Technology of the year;, Blueocean innovative text analytics platform, UTAP (Unstructured Text Analytics Platform) was recognized for the value it provides to business decision makers. The platform makes available to the business decision makers, insights from text communication between the user company and its customers, in addition to the numeric market data available from online and offline sources. The unstructured (text) information is drawn out from multiple sources like emails, tweets, Linkedin, Facebook, comments on website, comments on blog, call center transcripts, physical letters, text responses in survey forms, etc. Insights from such unstructured data serve as a great complement to the numerical data that is usually used for drawing analytics and insights for decision making.nbsp;nbsp;nbsp;

nbsp;

Mr. Anees Merchant, Senior Vice President and Head of Digital Analytics practice at Blueocean Market Intelligence said, Blueocean analysts work hard to ensure they deliver actionable, data-driven insights that help their clients see real business results.

nbsp;

Mr. Durjoy Patranabish, Senior Vice President and Head of Blueocean Big data Analytics Practice added - The award for UTAP is a recognition of Blueocean ability to develop effective technology solutions to add new dimensions to the way information is captured, analyzed and interpreted for business decision making.

nbsp;

The initiative to recognize leading technology and service providers in the Big Data and Analytics space was organised by KamiKaze B2B Media, with an eminent jury comprising industry stalwarts.

nbsp;

About Blueocean Market Intelligence

Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data integration and a multi-disciplinary approach that enables sound, data-driven business decisions.

nbsp;

Blueocean Market Intelligence is part of the Cross-Tab group of companies (that also includes Cross-Tab Marketing Services, and Borderless Access Panels), with more than 1200 professionals serving some of the world largest companies from offices in the United States, United Kingdom, Singapore, Dubai and India.

nbsp;

To learn more, visit www.blueoceanmi.com .

 

News List

 
3/30/2023 10:50:11 AM

Tresorfx, a leading global investment firm, is excited to announce the launch of its new and revolutionary automated copy trading service for investors. This new service aims to help retail investors automatically copy the Tresorfx master accoun...


3/30/2023 9:38:34 AM

Planify has recently opened its doors to bring onboard the rapidly emerging star in the Crude Coal tar Industry, VCI Chemical Industries. Planify is the biggest platform that connects entrepreneurs with investors for hassle-fr...


3/29/2023 3:58:52 PM

KlarifyLife, an initiative by HDFC Life, has launched Term Guide;, a customised solution that aims to simplify the decision-making process for customers while purchasing term insurance. It also works as an aid for customers who are in the proces...


3/29/2023 2:55:52 PM

TechGig, India largest developer community, announced a strategic partnership with LinkedIn, the worlds largest professional network firm, for better engagement and outreach with the community. The idea behind the collaboration is to leverage Li...


3/29/2023 12:20:49 PM

FlyBlade India (BLADE India), a joint venture between Hunch Ventures and Blade Air Mobility, Inc. (NASDAQ: BLDE), and Jaunt Air Mobility (Jaunt), an AIRO Group company, announced today a strategic partnership to launch electric vertical take-off...


12345678910...