Invest For Value, Not Numbers

Hemant Rustagi
Chief Executive Officer, Wiseinvest Pvt Ltd.

As an investor, you face numerous challenges through your investment time horizon, such as choosing the right mix of assets and investment options as well as ensuring that investments remain on track to achieve your investment goals. Different set of investors work out different strategies to tackle these challenges in their effort to achieve investment goals. However, one of the most challenging aspects that seldom get its due is ‘real rate of return’ i.e. gross returns minus inflation, taxes and costs. Most investors focus on ‘gross return’ and make that the basis of their investment decisions.