BANGALORE and PUNE, India, April 28, 2018 /PRNewswire/ --
#Fashion #Blogger #Dubai #Retail #Digitalmarketing #Bengaluru #pune #India #abudhabi #morocco #lovefashion #lifestyle
Bushra, a young fashion blogger born in Morocco and living in the U.A.E, is visiting India (Pune and Bangalore) for a series of fashion collaborations. She has a Bachelor's degree in Fine Arts topped with a diploma in gemology and she's very interested in fashion, jewelry, photography and social media. She was recently invited to participate as a fashion blogger and supporter for the Modest Fashion Week 2017 held in Dubai.
Fashion social media influencer/fashion blogger has emerged as one of the most aspirational careers for young women in this age of 'always on' social media where original and well produced content is gold - quite literally.
From the top luxury houses to emerging fashion and retail brands, everyone wants to work with fashion influencers who include bloggers, YouTubers and social media fashion stars, many of whom are celebrities in their own right.
Bushra, a self-confessed Bollywood junkie, jets to multiple locations in the US and Europe for her sponsored shoots several times a year. Sharing her insights about the Indian fashion scene, she said, "India has always been a special destination for me, especially because of Bollywood, but now I am getting plenty of collaboration /sponsorship opportunities with some traditional as well as emerging fashion and retail brands.It's quite apparent that these brands have just now woken up to the power of social media influencers and they want toco-create unique, engaging and visually stunning content which is what today's fashion consumers thrive on. I think it's brilliant and I am lucky to be part of this sort of digital fashion revolution. I would like to add a special shout-out to my team in India for making this happen.My marketing coach & planner, Manjula Nair of RealBuzZone, my photographers Rajesh Warlekar, Sangameshwar Ghattargi, Ashwin Bhatia and finally Happiness Inc. the gracious sponsor of my shoot venue in Pune."
Some of the fashion brands Bushra is collaborating with are The Coveted, Project Eve, Apranje Fine Diamonds, Shrishti Indian Jewellery, Mauve Unitx, Red by Purva, Nesara By Nicky, BIGUINE Paris, FirstFitt Gym, and also Mysore Silk Udyog.
Apart from the big 4 fashion capitals of the world (Paris, Milan, London and New York) there are many regional fashion hubs that are rising to the top of a fashion blogger's 'must visit' list, for both sponsored and unsponsored content creation opportunities: Barcelona, Shanghai, São Paulo, Copenhagen, Seoul, Dubai, and now India.
"If India wants to compete as a desirable destination on the global fashion map, many more such International collaborations must be encouraged by the thought leaders and savvy marketers of the Indian fashion and retail Industry', said Bushra.
The heady cocktail consisting of Indian fashion/retail/e-commerce brands, indie designers, digital native shoppers, social media and sponsorship opportunities is now catching on and this ecosystem needs to be sustained and strengthened before India can become an International Fashion and Retail frontrunner in the true sense.One can see the early stirrings of this positive change.
A fashion influencer based in the Middle-east, Follow her on Instagram and Facebook @ Just1bebo
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