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Press Release

'The Muthoot Blue League of Dreams', a Nation-wide Sporting Initiative by Muthoot Pappachan Group (MPG)

'The Muthoot Blue League of Dreams', a Nation-wide Sporting Initiative by Muthoot Pappachan Group (MPG)

KOCHI, India, May 4, 2018 /PRNewswire/ --

- 'The Muthoot Blue League of Dreams’ opens voting to help 1,000 Street Cricket Teams to fulfill their dreams

- 'The Muthoot Blue League of Dreams', a sporting initiative towards empowering human ambitions by Muthoot Pappachan Group

  • Muthoot Pappachan Groups calls for voting for the teams under 'The Muthoot Blue League of Dreams', a 'first-of- its- kind' in strategic marketing  
  • An all-India hunt for favourite street cricket teams 
  • A two-day street cricket tournament featuring four of the world's biggest cricket stars playing alongside India's most popular street cricket teams 

'The Muthoot Blue League of Dreams', received over 1,000 entries in less than three weeks across 36 states with Tamil Nadu receiving the highest at 461 followed by Andhra Pradesh at 188, Kerala at 88, Rajasthan and Maharashtra at 47, Delhi at 44 and Uttar Pradesh with 43, which represents the overwhelming response the initiative has garnered. In its second leg, the initiative is open up for voting for favourite teams followed by the pitch off which will see the final shortlisted 4 teams play with the celebrated sports stars; Zaheer Khan, Brett Lee, Herschelle Gibbs and Jonty Rhodes.

The campaign kicked off on April 12th by calling for registrations from across India. The primary objective of the League is to fulfil the extraordinary dreams of the ordinary people on the street who have massive challenges in life but are driven by their passion for cricket across India and true to its DNA, Muthoot Pappachan Group is focussed on providing them a platform to realise their dreams and passion for this game.

Registrations closed on 28th April, the voting process commenced on 29th April, 2018 and will be open untill 4th May, 2018. To vote, simply click on http://www.muthootblueleagueofdreams.com and go to the voting tab. The voting will be categorised under separate team names with the option of putting the branch code to make the voting process simple and ensure that the votes are not missed.

Mr. Sanjeev Shukla, Chief Marketing Officer, Muthoot Pappachan Group, further added, "It's a proud moment, the Muthoot Blue League of Dreams, is truly living upto its promi se. In its very first edition, with a record entry of 1,000 registrations, this has caught the passion and mood of the young audience who come from various states like Tamil Nadu, Andhra Pradesh, etc. The sole objective of the Muthoot Blue League is to give a more meaningful purpose to the game of cricket by bringing all budding talent from the marginalised sections to live the 'real deal' in the field of sports and realise their passion and also have a dream-like fulfilment of playing some of the world's biggest cricketing heroes. With the call for voting opening up, we are excited to watch out for the final nominations and see this great tournament playout."

The final selected teams, will not only get to play alongside these renowned cricketers, but also get the privilege of skippering them. Scheduled during the week of 14th May, the event will see some of the brightest talent at a face-off alongside there favourite international cricket sensations. This will be a great opportunity for these aspiring cricketers to learn 'from the best' and showcase their talent on field.

About Muthoot Pappachan Group 

Muthoot Pappachan Group (MPG), a reputed business conglomerate has been providing solutions, services and expertise to millions of customers across the country in various domains like financial services, two-wheeler finance, micro-finance, affordable housing finance, health, life & general insurance, precious metals, automotive, realty, hospitality, IT- businesses and varied CSR-initiatives. Over the years, Muthoot Pappachan Group has grown to become a significant entity in the Indian business landscape. Group's customer-centric approach and innovation in terms of new products that cater to changing customer needs, have helped in gaining the loyalty of innumerable customers, as well as attracting new ones. With the credo of 'Empowering Human Ambitions' at its core, the Group adopts the latest technology and products & services innovations, towards catering to the needs of customers, based on deep understanding of the customers wants & desires, coupled with an uncompromising stand on values, principles and ethics.

About Muthoot Fincorp Ltd.   

Muthoot Fincorp Ltd., the flagship company of Muthoot Pappachan Group, is one of the leading NBFCs in India with over 3,500 retail branches, pan India. Muthoot Fincorp is a provider of products and services in the form of secured and unsecured loans to the middle and low-income customers. Decades of customer centricity, dedicated research and experience with the customers and their families have enabled the Company to provide quick and customized financing options and investment schemes for millions of customers. Muthoot Fincorp is one amongst the largest Gold Loan companies in India. At the same time the company has a diverse mix of retail offerings catering to the various needs of its customers including MSME Loan products, Housing Loan, Auto Loan, Money Transfer, Foreign Exchange, Insurance Services, Wealth Management Services and Travel-related services.

Media Contact:
Sucharita Das
sucharita.das@text100.co.in
+91-9899128886

Garima Sobti
garima.sobti@text100.co.in 
+91-8800874326
Text100

 

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