Renaissance Global partners with Lao Feng Xiang to introduce Disney licensed brands in China

Renaissance Global Limited (RGL) has informed the bourses about its partnership with the second largest Chinese jewelry retailer Lao Feng Xiang (LFX) for the Chinese market for the introduction of its highly successful ‘Enhanced Disney Fine Jewelry Collection’.

This synergistic alignment is of great importance to RGL as it introduces Disney licensed brands for the first time to the immense Chinese market. It has commenced operations in China by shipping its first order to LFX.

Enchanted Disney Fine Jewelry is a collection of diamond, gold and gemstone jewelry inspired by the romance of Disney fairy tales. The collection celebrates Happily Ever After with jewelry inspired by Disney Princesses and Villains, Frozen and TinkerBell.

Lao Feng Xiang established in 1848 is Mainland China’s oldest jewelry brand. Lao Feng Xiang operates over 3,000 stores worldwide, including stores in almost every province in Mainland China and in Hong Kong, New York City, Sydney and Vancouver.

RGL has planned an omni-channel (online and offline) approach for the Chinese market that will soon be implemented as a sales driver.

Renaissance Global Ltd is a global jewelry company focused on distribution and manufacturing of customer brands and supplier of licensed branded jewellery through its licensing agreement to sell ‘Enchanted Disney Fine Jewelry’ and ‘Heart of Hallmark’ jewellery collections.

With this the stock of Renaissance Global surged 3.8 per cent to Rs 519 from its previous close of Rs 500.20 on BSE.