Cellecor Gadgets pacts strategic manufacturing alliance to drive ‘Half a Million’ Smart TV sales in FY 2025-26; expands workforce by 150+ to power its ambitious expansion plan
The stock gave multibagger returns of over 100 per cent from its 52-week low of Rs 22.07 per share.
In a strategic manoeuvre to seize a larger slice of India's burgeoning smart home technology sector, Cellecor Gadgets Limited, a rapidly expanding consumer electronics brand in India, has forged high-volume manufacturing partnerships and implemented robust procurement strategies. These calculated moves are geared towards achieving an ambitious sales target of 500,000 Smart TVs in the fiscal year 2025-26. By establishing these crucial alliances, Cellecor aims to guarantee production scalability, ensure supply chain flexibility, and optimise cost efficiency. This multi-pronged approach will empower the company to effectively cater to the escalating consumer demand across both well-established urban centres and rapidly emerging markets.
Furthermore, to bolster its already ambitious growth trajectory, Cellecor has initiated a comprehensive hiring drive to onboard over 150 skilled professionals across vital business functions. These areas include sales, supply chain management, customer support, marketing, and field operations. This significant infusion of talent is expected to be instrumental in strengthening on-the-ground execution, facilitating expansion into high-potential markets, and cultivating meaningful and large-scale engagement with customers. These interconnected initiatives form an integral part of Cellecor's Annual Growth Plan for FY 2025-26, a plan meticulously crafted through a thorough analysis of domestic market trends, global trade dynamics, and a detailed assessment of emerging opportunities.
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About the Company
Cellecor Gadgets Ltd, founded in 2010, is an Indian company that sells consumer electronics under its brand name. They focus on providing affordable options for various devices, including smart TVs, mobile phones, smart watches, earphones and various accessories. Cellecor outsources the manufacturing of these products and then distributes them through a network of over 900 distributors, 25,000 retailers and 1200 service centres across 28 Indian states, with a strong presence in Uttar Pradesh, West Bengal and Gujarat.
Results: According to half-yearly results, the net sales increased by 103 per cent to Rs 425.71 crore, Profit before tax (PBT) increased by 106 per cent to Rs 19.67 crore and net profit increased by 108.3 per cent to Rs 14.62 crore in H1FY25 compared to H1FY24. In its annual results (FY24), the company reported net sales of Rs 500.45 crore, PBT of Rs 20.71 crore and net profit of Rs 16.09 crore.
The company's shares have an ROE of 32 per cent and an ROCE of 30 per cent. As of March 2025, the promoters own 49.64 per cent of the company, FIIs own 3.27 per cent, DIIs own 0.28 per cent and the public owns 46.81 per cent. The stock gave multibagger returns of over 100 per cent from its 52-week low of Rs 22.07 per share.
Disclaimer: The article is for informational purposes only and not investment advice.