192 Years Old Jewellery Company Taps into High-Growth Lightweight Jewellery Segment with New Brand ‘Litestyle’
The company has a market cap of Rs 7,900 crore and the stock is up by 25 per cent from its 52-week low of Rs 474 per share.
PNG Jewellers, a renowned name in the Indian jewellery industry with a 192-year legacy, has unveiled its new contemporary sub-brand, Litestyle by PNG, in Pune today. This strategic launch signifies PNG's commitment to engaging with the evolving preferences of the next generation of jewellery enthusiasts. Litestyle aims to cater to this demographic by offering lightweight, design-centric fine jewellery suitable for everyday wear, marking a crucial step in the brand's continuous evolution.
Tailored for the modern, style-conscious woman aged 25-40, Litestyle presents versatile, minimalist pieces crafted in 18K and 22K gold. These designs are intended to be an extension of personal style rather than solely for traditional or gifting purposes, seamlessly fitting into various occasions from professional meetings to casual outings and intimate celebrations. The sub-brand is set to open its first two stores in Pune on June 22, 2025, located in Kharadi and Wakad, with the inauguration graced by the celebrated actress Sai Tamhankar.
DSIJ’s 'Tiny Treasure' service recommends researched Small-Cap stocks with Inherent Growth Potential. If this interests you, do download the service details here.
The introduction of Litestyle by PNG comes at a time when the lightweight fine jewellery market in India is experiencing robust growth. This surge is fueled by factors such as increasing gold prices, the growing influence of women as primary jewellery purchasers, and a preference for practical, design-rich pieces that align with contemporary lifestyles. Recognising the significant share of 14K and 18K gold in daily-wear jewellery, Litestyle is positioned to lead this market transformation by offering authenticity, affordability, and digital accessibility. The brand's ambitious retail strategy includes opening 12 standalone Litestyle stores across Maharashtra in FY 2025-26, comprising five company-owned and seven franchise stores, with a long-term vision of expanding to 100 stores nationwide by 2030, seamlessly integrated with PNG's existing e-commerce platform.
About the Company
PNG Jewellers is one of the most reputed jewellers in the country, with over 192 years of excellence in creativity and trusted service for customers all over the world. Under the leadership of Dr. Saurabh Gadgil, a visionary entrepreneur, PNG Jewellers continues to evolve as a globally relevant brand while staying rooted in its heritage of purity, trust, and craftsmanship. The company has a market cap of Rs 7,900 crore and the stock is up by 25 per cent from its 52-week low of Rs 474 per share.
Disclaimer: The article is for informational purposes only and not investment advice.