The Phenomenon of Conglomerates – A Case Study of ITC

ITC Limited has nearly doubled since February 2022 and now it is trading at its all-time high of Rs.443 (8^th June 2023). Most brokerage houses have been issuing research reports that recommend it as a Buy or Add. Now, as a thinking retail investor, how do you look at it? How do you decide if you will buy it now if you missed putting it in your portfolio or will you hold it if you are already sitting on some nice long term capital appreciation?

When you buy a Rs.25,000 mobile or a refrigerator, you would spend quite some time researching for the machine with the best package of features, reliability, prestige value, and cost. That would often take hours on the internet and a couple of visits to the store; so why not spend less than an hour on the stock you have been tipped to buy?