Navigating the Current Market: A Guide to Unbiased Investing

The Sensex recently crossed the historic 70,000 milestone, and the Nifty surpassed the 21,000 mark for the first time, marking uncharted territory for Indian stock markets. These moments are bittersweet for retail investors, combining pride in India's markets becoming the 4th largest globally with concerns about the market's ascent, leading to the inclination to book profits. In today's dynamic financial landscape, unbiased investing is paramount for optimising portfolios amidst a sea of information, opinions, and potential biases that can sway decision-making.