The Phenomenon of Conglomerates – A Case Study of ITC

ITC Limited has nearly doubled since February 2022 and now it is trading at its all-time high of Rs.443 (8^th June 2023). Most brokerage houses have been issuing research reports that recommend it as a Buy or Add. Now, as a thinking retail investor, how do you look at it? How do you decide if you will buy it now if you missed putting it in your portfolio or will you hold it if you are already sitting on some nice long term capital appreciation?