This consumer electronics company to launch small kitchen appliances in Q2, targeting a Rs 100 crore annual revenue boost
The stock is up 58.7 per cent from its 52-week low of Rs 23 per share and has given multibagger returns of 260 per cent since its listing on NSE in September 2023.
On Tuesday, shares of Cellecor Gadgets Limited gained 1.11 per cent to Rs 36.50 per share from its previous closing of Rs 36.10 per share. The stock’s 52-week high is Rs 81.50 per share and its 52-week low is Rs 23 per share.
Cellecor Gadgets Limited, a rapidly growing Indian consumer electronics brand, is poised for a significant expansion into the Small Kitchen and Home Appliances segment starting July 2025. This strategic move is driven by strong consumer demand and aims to deliver smart, practical, and modern solutions for Indian households. The company will introduce a new range of essential appliances in the second quarter of the current fiscal year, including Microwave Ovens, Induction Cooktops, Rice Cookers, Mixers, Air Fryers, and more. This expansion is expected to add approximately Rs 100 crore to Cellecor's annual revenue, improve profit margins, and enhance its brand visibility.
The decision to enter this high-demand category reflects a growing consumer preference for compact, durable, and affordable appliances that fit seamlessly into busy lifestyles. This new product line will be available through Cellecor’s extensive offline retail network, including Exclusive Brand Stores and partner outlets, as well as on major online marketplaces. This multi-channel approach will increase accessibility, broaden Cellecor's customer base, and reinforce its standing in the Indian home appliances market, further solidifying its commitment to enriching the daily lives of Indian consumers.
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About the Company
Cellecor Gadgets Limited began its journey in 2012 as M/s Unity Communications, a proprietorship firm founded by Mr. Ravi Agarwal, focusing on selling electronics under its brand. The company has since grown into a prominent name in the consumer electronics industry, known for its commitment to providing affordable, quality products. Cellecor achieves this through a sustainable business strategy that synergises combining electronic product demand with a modern approach to sourcing, production, and marketing. Today, their diverse product range includes mobile phones, smart TVs, various audio devices, smartwatches, and home appliances.
Results: According to half-yearly results, the net sales increased by 106 per cent to Rs 600.23 crore, Profit before tax (PBT) increased by 79 per cent to Rs 21.76 crore and net profit increased by 79 per cent to Rs 16.28 crore in H2FY25 compared to H2FY24. In its annual results, the net sales increased by 105 per cent to Rs 1,025.95 crore, Profit before tax (PBT) increased by 91 per cent to Rs 41.43 crore and net profit increased by 92 per cent to Rs 30.90 crore in FY25 compared to FY24.
The company's shares have an ROE of 25 per cent and an ROCE of 24 per cent. As of March 2025, the promoters own 49.64 per cent of the company, FIIs own 3.27 per cent, DIIs own 0.28 per cent and the public owns 46.81 per cent. The stock is up 58.7 per cent from its 52-week low of Rs 23 per share and has given multibagger returns of 260 per cent since its listing on NSE in September 2023.
Disclaimer: The article is for informational purposes only and not investment advice.