Jubilant FoodWorks launches Biryani brand-Ekdum; jumps nearly 7 per cent
Jubilant FoodWorks Limited has recently stepped into a food space, which is very close to the heart of all the Indians. Yes! We are talking about none other than biryani.
The company is all set to launch its delicious biryani prepared under the brand ‘Ekdum!’ The chefs at Ekdum! will bring together the tastes of authentic ingredients from different parts of India with unique flavours and signature tastes. These will be combined in twenty different types of biryani, some of which include Hyderabadi Nizami Biryani, Lucknowi Nawabi Biryani, Dindigul Biryani, Kolkata Biryani, Butter Chicken Biryani, Egg Biryani, Paneer Makhani Biryani and Tawa Chicken Biryani. In addition to biryani, customers will also have a choice to choose a range of kebabs, curries, bread, desserts and beverages. Moreover, raita (yogurt) and chutney (sauce) won’t be skipped as they complement the biryani so well.
The biryani would be prepared in an open kitchen format, following all the safety and hygiene protocols. In addition, the customers will also be given access to witness the kitchen & processes of preparation of food to ensure hygiene standards in the kitchen environment. The vegetarian and non-vegetarian cooking will take place in separate dedicated sections. Jubilant plans to serve biryani at affordable prices, starting from just Rs 99 in special packaging, which is eco-friendly, tamper-proof as well as microwave friendly to keep them safe and aroma friendly. It will also be available for takeaway and home deliveries through food apps & websites.
Jubilant FoodWorks Limited (JFL), a part of Jubilant Bhartia Group is one of India’s largest foodservice company. It has a franchise of 2 international brands namely, Domino’s Pizza and Dunkin’ Donuts, which belong to two different market segments. It serves via 1,260 outlets and has more than 30,000 brand ambassadors to deliver value to customers. Having a robust business model and a good supply chain with certified partners across the country, Jubilant is in an efficient position to take advantage of the growth opportunities.
The stock of JFL share was trading at Rs 2,857.80 at 11.11 am, up by 6.83 per cent, touching its intraday as well as the 52-week high of Rs 2,870 on BSE.