8.6 Swot Analysis
Strengths
An industry’s strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. Examples of such strengths include:
- Good reputation among customers
- Talent base
- Good infrastructure
Weaknesses
The absence of certain strengths may be viewed as weakness. For example:
- Lack of infrastructure
- Poor talent base
Opportunities
An external environmental analysis may reveal certain new opportunities for profit and growth. Some examples of such opportunities include:
- Arrival of new technology
- Loosening of regulations
- Unfulfilled customer needs
Threats
Changes in the external environmental also may present threats to the industry. Some of the examples of such threats include:
- Government regulations
- Emergence of new substitute products