8.6 Swot Analysis

Hanumant Dhokle

An industry’s strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. Examples of such strengths include:

  • Good reputation among customers
  • Talent base
  • Good infrastructure

The absence of certain strengths may be viewed as weakness. For example:

  • Lack of infrastructure
  • Poor talent base

An external environmental analysis may reveal certain new opportunities for profit and  growth. Some examples of such opportunities include:

  • Arrival of new technology
  • Loosening of regulations
  • Unfulfilled customer needs

Changes in the external environmental also may present threats to the industry. Some of the examples of such threats include:

  • Government regulations
  • Emergence of new substitute products
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