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Voltas launches new range of home appliances

Sanket Dewarkar
/ Categories: Mindshare, Markets
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Voltas Limited, India’s leading air-conditioner brand and Ardutch B.V., a subsidiary of Arçelik, a leading player in the home appliances industry of Turkey, launched their brand - Voltas Beko. The brand will provide a wide range of home appliances which include Refrigerators, Washing Machines, Microwaves, and Dishwashers.

Voltas Beko, the new company, plans to launch over 100 SKUs ( stock keeping units) over the next 3 months including 44 SKUs of Refrigerators, 40 SKUs of Washing Machines, 12 SKUs of Microwaves/Ovens and 7 SKUs of Dishwashers. New products will have advanced features such as StoreFresh+ Technology, Neofrost Dual Cooling Technology, Active Fresh Blue Light Technology, Pro Smart Inverter Compressor, Stain Expert function, Gentle Wave Technology, Auto Dosing feature etc.

Voltas traded almost 2 per cent higher in the last trading day. The stock closed at Rs. 585.95 per share in its last trading session. The company's revenue for the Q1FY19 stood at Rs. 2,134 crore showing a growth of 9 per cent for the corresponding period last year. Net profit for Q1FY19 stood at Rs. 187 crore.

Voltas is among the top 10 companies within the Tata Group and is the undisputed market leader in room air-conditioners in India with a market share of more than 23 per cent.

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