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Blue Star launches 34 new models of water purifiers

Geyatee Deshpande
/ Categories: DSIJ Mindshare, DSIJ News
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Blue Star launches 34 new models of water purifiers

Blue Star has launched 34 new models of water purifiers with RO, UV, UV LED, RO+UV and RO+UV+UF technologies containing variants which enrich the water and essential materials.

The company has launched a premium range of water purifier having a variety of functions. The price range is from Rs. 7,900 to Rs. 46,900. These 34 models are in addition to the previously existing 13 models in the market aimed at targeting different price points. The purifiers offer a few unique features such as hot and cold water, touch sensors, electronic dispensing, speech assist, taste enhancer, filter change alert, aqua taste booster, super efficient RO-membrane, child lock function, etc to name a few. The company also plans to venture into the range of commercial water purifiers. Its premium models contain Immuno Boost Technology which makes the purified water abundant in alkaline minerals and hydrogen to help in metabolism.

Blue Star Ltd. is a mid-cap company having a market cap of Rs. 7,666.59 crore. It operates in the consumer durables sector producing key products such as air conditioners.

On Wednesday, the stock of Blue Star closed at Rs. 791.35 per share which is a decrease of 0.58 per cent or Rs. 4.65 compared to the previous day’s closing price. The 52-week high is Rs. 825 and the 52-week low is Rs. 507.30.

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