Radio City acquires rights to sell ad space at Lucknow metro stations
Mumbai headquartered Music Broadcast announced on Monday that it has acquired commercial rights of the ad space at 21 metro stations in Lucknow.
Music Broadcast’s Radio City has acquired commercial rights to sell ad space at the Lucknow metro stations, offering a unique in-transit entertainment experience for commuters. Radio City, which was earlier operational at 8 metro stations, will now be present across all 21 metro stations of Lucknow Metro Rail Corporation (LMRC) with curated content and music for three years.
The rights given to the company will not only allow it to sell ad space, but also entertain commuters with specialised content like music and interesting trivia about the City of Nawabs. In tandem with its brand philosophy and music strategy of offering mood-mapped music, the playlist will be topical and in sync with the preferences of Lucknowites and will be refreshed every fortnight.
The company's stock on Monday closed at Rs. 44.45 with a gain of more than 1 per cent on the BSE.