Integrated Solutioning: The Way Of The Future
5/3/2013 12:09 PM Friday
Which are the companies that you feel will be benefited by this kind of a model?
Do you think smaller players will have an advantage over the big boys?
You will find many companies getting vertically specialised and reaping benefits. Like even in case of a company like ours, Mindtree, we have a very good story in some very specific verticals and domains like FMCG and CRM etc.
But why is this standard grouse that IT companies don’t operate in the products space? Is that a genuine lament?
Yes, to some extent it is a genuine lament. The typical rhythms of a product company and a service company are very different. In services, the customer tells you what to do. At best, I tell the customers that I have already built something and that I would modify it for them. In case of products, the customer is not telling you anything. You have to imagine what the customer wants and then build it for a multitude of customers. So, you need to have the capability of visualising what a set of diverse customers would want, then bring in the right technology.
The real ability of a product is, you build the right intellectual property and use it many times. That is where the real value comes in. The fact is, products in India are at an early stage but the opportunity is huge.
Even now, do you feel that we are at a nascent stage on the product curve?
Yes, you can say that. We are at a nascent stage. But, you can see a genuine impetus all round. Even at NASSCOM, we have launched a new programme called the ‘10000 Start-ups’. This is actively supported by the government with a vision to have a significant number of tech start-ups in India in the next 10 years.
How does this work? Will the government fund it?
What the government is saying is that you raise some private funds and we will equally fund it. We do have some private companies like Google, Verisign and Microsoft which have pledged to the idea. The government is not directly promising any equity though.
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